Real-Time Lead Tracking
See every lead instantly as it comes in. Filter by source, quality, status, or client. No more waiting for end-of-day exports or manual data pulls.
Features
Built for agencies that need real control
LeadBabu is not a generic marketing tool. Every feature is designed around how performance agencies actually operate.
Ad Spend Control
Set daily and monthly budget caps per client or per channel. Get pacing alerts before you hit limits. Stay in control at all times across every account.
Client Portals
Give each client a branded, read-only view of their own performance data. Real-time numbers that build trust without extra work from your team.
Multi-Channel Analytics
Unify data from Google Ads, Meta Ads, TikTok, and more. Compare channels side by side and find where your budget works hardest for each client.
Smart Alerts
Customizable threshold alerts for CPL spikes, lead drops, or budget burnouts. Delivered by email or SMS so nothing slips through the cracks.
Automated Reports
Schedule PDF or live-link reports to go out to clients automatically. Cut hours of manual reporting work every single week without sacrificing quality.
CRM and Tool Integrations
Push leads directly to your CRM. Connect existing tracking pixels, webhooks, and APIs in minutes with no engineering resources needed on your side.
Role-Based Access
Control who sees what. Set permissions for account managers, clients, and team members so sensitive data stays protected at all times.
Lead Quality Scoring
Automatically score incoming leads based on your custom criteria. Focus your team on the leads most likely to convert and improve downstream results.
Lead Tracking
Stop losing leads between channels
Every lead that enters your funnel is captured, tagged, and tracked in real time. Know exactly where your best leads come from so you can scale what works and cut what does not.
- Instant lead capture across all ad channels
- Source attribution and quality scoring on every lead
- Duplicate detection and deduplication built in
- Filter, search, and export any segment in seconds
Ad Spend
Full budget control across every account
Never be caught off guard by an overspend again. Set budget rules, track pacing by day and month, and get alerted the moment a campaign runs ahead of schedule.
- Per-client and per-channel budget caps
- Daily pacing views with visual burn-rate indicators
- Automated pause triggers when thresholds are hit
- Historical spend comparison across any date range
Client Reporting
Reports your clients will actually read
Ditch the manual exports. LeadBabu generates polished, branded reports automatically and delivers them on your schedule so your team can focus on work that matters.
- Live reporting links with real-time data per client
- Scheduled PDF exports on daily, weekly, or monthly cadence
- White-label branding with your agency logo and colors
- Custom metric selection per client